Missing this key component from your website could be costing you 1,000’s of dollars and subscribers

  • last updated: December 12, 2015
  • 14
  • animated explainer video

Missing this key component from your website could be costing you 1,000’s of dollars and subscribers
In the world of online business, it’s no secret that conversion rates are king. Higher conversion rates equal more subscribers, more loyal fans, and more money. And if you are a human who owns a business, money is something you definitely want more of.

You already know you’ve got to optimize your posts for searchability so that people can actually find you, but once they do find you, it’s just as important to catch their attention and keep them on your site as long as possible to boost the likelihood that your site will be ranked higher in the future so you can attract even more paying clients.

But there’s bad news: people have intimidatingly short attention spans. Just 8 seconds is long enough for them to decide whether you’re garbage or worth sticking around for, and it’s up to you to do the work needed to place yourself in the latter category.

So how do you do it?

You already know that a sexy, fresh site design, killer copy, and engaging, useful content work in tandem to boost conversion rates, gain fans who are happy to give you money, and help you achieve web domination.

But if you’re forgetting this one part of the equation, you’re unconsciously allowing thousands of potential visitors (and therefore, thousands in revenue), to waltz right out of your virtual store with no intentions of returning.

To appeal to your visually-inclined, short-attention-span-having potentials, you need a medium that can be consumed totally passively: video.

A short (90 seconds) explainer video showcases your brand or product and gets clients to connect with you and give you their email addresses. Some of the most innovative and successful companies use explainer videos to convey their value, from Google to Dropbox. If you’re short on time and just want the main points, that’s understandable. After all, you’re a consumer with a short attention span, too. So here’s the short version:

  • Explainer videos are easy for your audience to digest because they’re short. They’re also easier to share, & the people your video is shared with are more likely to consume visual content (and REMEMBER it).
  • Videos help optimize your sight’s visibility on Google.
  • Videos force you to be concise, so you don’t waste time with fillers-you get straight to the point. They also can be just the psychological push your audience needs to pull the trigger (click the ‘Buy Now’ button) on your product or service.

So whether you’re trying to gain business, close sales, boost your Google ranking, or increase your credibility, explainer videos enable you to do the job better. Don’t leave money on the table-get to it! Know someone who could benefit from this info? Share this post!

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